Telstra Makes the Social Media Call

Telstra, the largest provider of telecom services down-under in Australia, is making a tremendous statement on the overall long term impact of social media in a large corporate environment.

With over 40,000 employees, it’s a safe bet that a majority of their staff are involved in some way with social media. The question is, how does a company that large monitor and encourage the use of that media by their employees effectively?

As more and more people get into the social media revolution, it’s becoming obvious that a set of guidelines on effective — and more importantly — responsible use of this medium is critical.  And Telstra is not only effectively regulating their employees’ use of social media, they’re doing it in a way in which their target audience will understand and listen: by using social media to communicate their social media policy.

Having been part of major corporations for years, we’ve already had to deal with signing  confidentiality agreements, and IPA’s… we see Telstra’s move as just another extension of some really great corporate best practices.  As you work toward growing and maintaining your brand, we at the Belafonte can help you to take this into consideration for your business.

Here’s a quick snippet of what Telstra has put together: